Green Apple Turns Greener

Not only has Apple been putting more and more effort into improving its green credentials, showcasing its credentials with a dedicated section of its website - but it has now also given up its membership in the the U.S. Chamber of Commerce over the Chamber's stance on climate change legislation.
In a letter to Thomas J. Donohue, President and CEO of the U.S. Chamber of Commerce, Apple's Vice President of Worldwide Government Affairs, Catherine A. Novelli, stated Apple's position and submitted Apple's resignation...

Apple is committeed to protecting the environment and the communities in which we operate around the world. We strongly object to the Chamber's recent comments opposing the EPA's effort to limit greenhouse gases.
Apple supports regulating greenhouse gas emissions, and it is frustrating to find the Chamber at odds with us in this effort. We would prefer that the Chamber take a more progressive stance on this critical issue and play a construtive role in addressing the climate crisis. However, because the Chamber's position differs so sharply with Apple's, we have decided to resign our membership effective immediately.

I never need new reasons to love Apple. But what the hell... Awesome.
I'm not naive enough to believe there's no whiff of marketing about something like this - but kudos to Apple for doing it anyway. There's a definite momentum with the company's various efforts that suggests that positive spin and profile is simply part of a virtuous circle of doing the right thing. Will be interesting to see if others follow suit or what waves are made.